Porsche Instant Direct Marketing


How’s this for an idea, although I’m a little biased being a Porsche fan. Canadian agency Lowe Roche took a photographer out on location a shot a 911 in front of peoples homes. Butted up to their driveway (I’m assuming they got as close as they could). They had some pre designed artwork on hand and they dropped the image they just took of the car with the owners home as a backdrop into it. The headline – “It’s closer than you think” made for a compelling piece of communication. The best part was that it was printed out on site, so no need for postage or fulfilment.

You can view the video of it here!


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