Blue Door Branding

Paul! Collateral, Digital, Logo Design, Store Design

If you’re a Novocastrian, you’re no doubt familiar with Juicy Beans cafe located at Mereweather Beach in Newcastle. If you’re not, Juicy Beans was a kind of institution, with outlets spread throughout the city. Although the cafe chains were doing well, there was no real meaning to the name and no real consistent look across the brand or the stores. ... Read More

Pacific Dunes Re-branding

Paul! Collateral, Digital, Outdoor, Photography

It’s awesome hanging out at The Village of Useful I get to create cool things, like the re-branding of Pacific Dunes Golf Club at Port Stephens. I was tasked with creating a consistent looking brand across a range of their materials including – printed collateral, outdoor, signage, interior sales office design and mapping. Another big part to the project was ... Read More

Bankwest Business Prospect Kit

Paul! Collateral

In the past, Bankwest Business had found that the collateral their relationship managers were using when visiting new clients was quite fragmented and didn’t talk in the same tone across all the different products they offered. They also wanted to somehow personalise the messaging, based on what a particular new business prospect might find the most appealing in their suite ... Read More