World's Greatest Shave

Paul! Digital, Direct Marketing, Integrated, Photography, Radio, TVC

Welcome to Chinville from League Tragic on Vimeo.Welcome to Chinville – 30sec TVC The World’s Greatest Shave featuring upside down chins has built up huge amount of creative equity in the campaign. So much so, that recall for the event outweighs the parent brand Leukaemia Foundation. The campaign has high impact and is tonally appealing with adults and also a ... Read More

Blue Door Branding

Paul! Collateral, Digital, Logo Design, Store Design

If you’re a Novocastrian, you’re no doubt familiar with Juicy Beans cafe located at Mereweather Beach in Newcastle. If you’re not, Juicy Beans was a kind of institution, with outlets spread throughout the city. Although the cafe chains were doing well, there was no real meaning to the name and no real consistent look across the brand or the stores. ... Read More

Pacific Dunes Re-branding

Paul! Collateral, Digital, Outdoor, Photography

It’s awesome hanging out at The Village of Useful I get to create cool things, like the re-branding of Pacific Dunes Golf Club at Port Stephens. I was tasked with creating a consistent looking brand across a range of their materials including – printed collateral, outdoor, signage, interior sales office design and mapping. Another big part to the project was ... Read More

American Express Global Travel Card

Paul! Digital, Outdoor, Press

American Express has been the global leader in travel currency services for over a century. With so many different alternatives to pay when travelling overseas, they decided to launch a superior pre-paid card in the Australian market. Up until this point, all pre-paid travel cards in the Australian market had numerous fee’s attached to them. Using these cards overseas at ... Read More

Lenovo Circular Saw

Paul! Digital, Direct Marketing, Integrated

INSIGHT There’s nothing more frustrating than a work computer that doesn’t work. Lenovo’s PC’s are proven to break down less – and therefore cost less. IDEA We’d give people a way to vent their frustration with their PC. We would do this in two stages. Stage one would reach the high-value decision makers. For them, we’d hand-deliver a black box ... Read More

RTA Black Euro Plate Launch

Paul! Digital, Direct Marketing

RTA Euro Plates Pack
INSIGHT To coincide with the launch of the Black Europlate, and in order to generate public interest, the RTA decided to hold a rare numberplate auction. Our task was to drive pre-event bidder registrations online in order to help ensure that the target revenue figures for the auction were reached. Our hypothesis was this: car enthusiasts will spend almost limitless ... Read More