World's Greatest Shave

Paul! Digital, Direct Marketing, Integrated, Photography, Radio, TVC

Welcome to Chinville from League Tragic on Vimeo.Welcome to Chinville – 30sec TVC The World’s Greatest Shave featuring upside down chins has built up huge amount of creative equity in the campaign. So much so, that recall for the event outweighs the parent brand Leukaemia Foundation. The campaign has high impact and is tonally appealing with adults and also a ... Read More

FOXTEL Licensed Venues

Paul! Direct Marketing, eDM

2015 was a big year for FOXTEL. More channels, better definition and cheaper packages across residential and business sectors. Alongside small business, mining and hospitals/waiting rooms, another big income stream for FOXTEL is Licensed Venues. While uptake within metropolitan hubs was healthy, FOXTEL saw an opportunity to increase sales within regional areas in both NSW and Victoria. To do so ... Read More

Lenovo Circular Saw

Paul! Digital, Direct Marketing, Integrated

INSIGHT There’s nothing more frustrating than a work computer that doesn’t work. Lenovo’s PC’s are proven to break down less – and therefore cost less. IDEA We’d give people a way to vent their frustration with their PC. We would do this in two stages. Stage one would reach the high-value decision makers. For them, we’d hand-deliver a black box ... Read More

RTA Black Euro Plate Launch

Paul! Digital, Direct Marketing

RTA Euro Plates Pack
INSIGHT To coincide with the launch of the Black Europlate, and in order to generate public interest, the RTA decided to hold a rare numberplate auction. Our task was to drive pre-event bidder registrations online in order to help ensure that the target revenue figures for the auction were reached. Our hypothesis was this: car enthusiasts will spend almost limitless ... Read More

Centurion Card / Metal Letter

Paul! Direct Marketing


INSIGHT For the über-wealthy to accept the increased fees of the Centurion Card (up from $2,800 to $4,300 per year), we would need to show some substance. IDEA The newly issued Centurion Card was made from titantium. So we would tell them the story of their new Card on a simple letter – but one printed on iodised metal. It … Read More