World's Greatest Shave

Paul! Digital, Direct Marketing, Integrated, Photography, Radio, TVC

Welcome to Chinville from League Tragic on Vimeo.Welcome to Chinville – 30sec TVC The World’s Greatest Shave featuring upside down chins has built up huge amount of creative equity in the campaign. So much so, that recall for the event outweighs the parent brand Leukaemia Foundation. The campaign has high impact and is tonally appealing with adults and also a ... Read More

Lenovo Circular Saw

Paul! Digital, Direct Marketing, Integrated

INSIGHT There’s nothing more frustrating than a work computer that doesn’t work. Lenovo’s PC’s are proven to break down less – and therefore cost less. IDEA We’d give people a way to vent their frustration with their PC. We would do this in two stages. Stage one would reach the high-value decision makers. For them, we’d hand-deliver a black box ... Read More

Barnardos Donation Campaign

Paul! Integrated, Outdoor, Press, Radio, TVC

Barnardos is Australia’s leading child welfare agency. Through a diverse range of integrated welfare programs and services Barnardos is committed to helping protect the lives of thousands of Australia’s children and young people who suffer the traumas of neglect and abuse and the humiliation of poverty and homelessness. Most of these children are innocent victims of desperate and dire situations. ... Read More