Big ideas from a small office

Off-site or in-house freelance creative services based out of the Central Coast of NSW.

That’s me!

I’m a freelance art director that comes at creative challenges from a different angle. I’ve spent loads of time in large advertising agency environments working on big brands, direct with clients but relish the challenge of a smaller budget and the cool ideas that can be created within it. My background is direct marketing so above all, communications need to be effective not just clever.

More about me


Today more than ever – ideas drive business. And there’s a multitude of way to execute those ideas. Specialising in advertising campaigns, art direction, copywriting, brand positioning, strategic marketing and direct marketing.

Graphic Design

Visual ideas provide a powerful way of telling your brand’s story to the world, so design shouldn’t just be for designs’ sake. Brand identity, logos, brochure & catalogue design, trade & event POS are just some of the specialist services offered.

Digital Marketing

Connecting with consumers isn’t that hard. Throw in a rapidly evolving medium and sometimes it can be a little overwhelming. Want to talk responsive website design, online display advertising, email, apps, mobile and social media implementation?

World’s Greatest Shave

More evolution that revolution, The Leukaemia Foundation’s World’s Greatest Shave campaign needed a refresh with a creative platform that they could build from year on year.

 Get shaving


The brief from advertising agency Mercer Bell was to create a high-value pack to publicans pushing the benefits of FOXTEL for their licensed venue. So we spoke to them in a language they’d understand.

Take a sip

Pacific Dunes

When your office becomes a fairway with a couple of free rounds thrown in – who wouldn’t want to work on the re-branding of one of NSW’s best public golf courses?

Have a swing


Working outside the tradition advertising agency structure I created this pack with the marketing team at Bankwest. We tailored a message through some marketing collateral on the fly.

Check it out  

Blue Door

Giving a brand true meaning by way of a visual language is a powerful storyteller in itself. See how a well known cafe chain rebranded and became even more relevant.

 Take a look

View some more work or drop me a line

Whether you’re an Ad Agency, brand or business large or small – I’d love to hear from you.

  • 0402 082 082
  • paulbarkleycreative
  • PO Box 328 Ourimbah, NSW 2258 Australia