img
Contact info
Outdoorsy

Brand Launch

Outdoorsy is an online platform that connects RV owners with people looking to rent RVs for various types of trips and adventures. It operates similarly to other sharing economy services like Airbnb, but for recreational vehicles.

RV owners can list their vehicles on the site, and renters can browse different RV options, read reviews, and rent one for a specific period. The platform also offers additional services like insurance, roadside assistance, and 24/7 customer support to help facilitate safe and smooth transactions.

Outdoorsy is popular for those who want to experience RV travel without the commitment of purchasing an RV or for owners who want to make money by renting out their vehicles when they’re not using them. It is available in various countries, primarily in the U.S., and offers a wide range of RV types, from camper vans to luxury motorhomes.

We were tasked to create a brand name and look and feel for the initial launch of the brand. Other deliverables included a website and mobile app for online reservations and bookings. Since inception, the name Outdoorsy has become know as the one-stop-shop for anything RV related in the United States.  

8 years strong

After a competitive pitch, our 'chin' campaign introduced numerous characters over 8 years.

120,000+ registrations

On average, 15,00 people a year sign up to shave or colour their hair for blood cancer.

Over $128M raised

We helped raise in excess of $100 million dollars with one of Australia's largest community fundraisers.